List of the most relevant clothes stores of the city:
1.- De Prati
2.- Etafashion
3.- Forever 21
4.- Zara
De Prati
De Prati is the department store dedicated for 80
years to accompanying Ecuadorian families in the most important moments of
their lives, offering products and services in its different categories: Fashion,
Beauty, Home and Technology.
The history of this company begins at the end of the 20s
with the dream of two Italian visionaries, Don Mario De Prati and Doña Doménica Cavanna, who arrived in Cuenca from Italy driven by
their desire to undertake new challenges. In the year 1940 they decide to set
up their own store for the sale of imported fabrics in the city of Guayaquil
under the name of Mario De Prati, the same one who years later would expand his
line towards household items of extraordinary quality, such as glassware,
porcelain ornaments., ceramics, marble, among others.
In 1951 his store was opened on Luque and Chile
streets, a location that remains to this day, and in 1960 the De Prati logo and
brand as we know it today were created. In 1968, the De Prati Credit system was
started, so that customers could access better financing plans and exclusive
benefits, becoming one of the main differentiators of the company.
The opening of boutique 33 in 1973 would mark its
beginnings in local production, with the manufacture and sale of embroidered
clothing from Cuenca and many other national handicrafts. The business
continues to expand and it is in 1996 when it arrives for the first time in the
Quito market with the opening of its store in the C.C. Quicentro Shopping.
After that, and always seeking to stay at the forefront, in 2007 he decided to
venture into the e-commerce business, leading innovation in Ecuadorian retail
and becoming the first online store in the country.
As of 2013, it began the process of renovating its
premises and expanding into new territories, thus arriving in 2017 in the
province of Manabí with its first store in the city of Manta in the C.C.
Pacific mall. Today, it has 14 stores located in Guayaquil, Quito and Manta and
its online store deprati.com with shipments throughout the country.
In this way, Almacenes De Prati continues to work with
an innovative vision, focused on the client and with a vocation for service for
all Ecuadorians.
1940
De Prati started his
business in Guayaquil as a store dedicated to the sale of fabrics.
1949
The line of business is expanded with items for the
home.
1951
Inauguration of Luque: our first store in Guayaquil.
1960
The De Prati logo and brand are created.
1968
Launch
of the De Prati Credit system.
1973
Start of national production with the opening of
boutique 33.
1979
Inauguration of the De Prati store in the C.C.
Policentro of Guayaquil.
1986
The new De Prati Sur Moda store is inaugurated.
1994
The new Distribution Center begins to operate.
1996
Expansion of the business to Quito, with the opening
of the store in the C.C. Quicentro Shopping.
2002
Launch of the website www.deprati.com
2007
De Prati ventures into e-commerce with the creation of
its online store
2012
Start in the real estate business with the
Inauguration of the C.C. Plaza Navona and the opening of the new De Prati store
in Samborondón.
2013
De Prati goes one step further in the world of fashion
with the creation of his fashion and trends blog
2013
A new De Prati store is incorporated in the C.C.
Scala, in Cumbaya.
2014
The store renovation process begins with the premises
located in the C.C. Quicentro Shopping.
2015
Celebration for the 75 years of De Prati as a
department store, specialist in fashion and home.
2016
Inauguration of the store in the El Recreo shopping
center in Quito.
2017
We opened a store for the first time in the city of
Manta, located in C.C. Pacific mall.
2018
The remodeling of our stores in Guayaquil and Quito began, standardizing them under the same concept.
2018
Technology Centers were implemented in the Quicentro
Shopping, Condado, Policentro, Luque, San Marino and Mall del Pacífico stores,
with the aim of providing greater comfort and accessibility to customers with
products in this category.
Descuento
Ventajas
10% discount on first purchase.
Benefits in establishments with commercial alliances.
Benefits for
birthdays:
10% discount on
purchases
Etafashion
Etafashion is recognized as the leading Ecuadorian
fashion brand for the whole family, with the largest geographical coverage in
the country with its physical stores and ETAFASHION.COM
ETAFASHION is an outstanding leading fashion chain for
the whole family. It now has new home, beauty and technology departments.
In 1963, in the center of Quito, Etatex was born, a
company dedicated in its beginnings to the sale of textiles. With effort, year
after year, the company began to include the sale of clothing and fabrics in
its product portfolio; thus giving way to constant growth, with the opening of
new stores.
Since its inception, in a small store on Guayaquil
street in the center of the capital, each year growth has been reflected in the
opening of new stores, adapting the company to constant changes that have
allowed it to adapt over time. This has been one of the main characteristics
that remains present to this day.
It was not until 1995, when Etatex changed its name to
Etafashion, a brand that from its beginnings, until today, proposes fashion and
trends for the Ecuadorian family as its main engine and proposal.
Currently, Etafashion is presented as the main fashion
chain in the country, with 21 stores in the seven main cities of Ecuador:
Quito, Guayaquil, Cuenca, Ambato, Ibarra, Machala and Manta. But in turn, with
its online sales platform - ETAFASHION.COM - it achieves coverage within the
entire country.
The brand is positioned in the market as a fashion
leader for the whole family, offering garments with the latest international
trends adapted to the Ecuadorian market.
2012
I went from being a traditional brand to one with an
international, modern, avant-garde and fresh perspective. The change is
reflected in the design of products, stores and communication.
2017
Opening of the largest department store in the country
(on Av. 9 de octubre (Guayaquil). More than 5,000 m2 of commercial space with
the inclusion of new departments: ETAHOME (home), ETAFASHION BEAUTY (beauty)
and technology.
Technological strengthening: launch of ETAFASHION.COM
as an innovative online store with security standards and customer experience
of the best e-commerce pages in the world.
Defer your payments up to 12 months.
10% DISCOUNT on your first purchase.
10% DISCOUNT the birthday week.
Protected Credit.
Forever 21
It was not a simple path, it was one that defines the "American
Dream": starting from nothing, or from the most basic, and with an idea
and vision to achieve your dreams.
Cleaning offices, being employed for a minimum wage, washing dishes, or
working grueling shifts, nothing stopped Do Won Chang, after moving to the
United States with his wife in 1981, from achieving what he had set out to do
in life.
With very little money in their pockets, they landed in Los Angeles in
search of the "American dream" with the plan of setting up a cafe.
But after three years, they radically changed their plans, when Do Won
saw another opportunity.
"I realized that the people who drove the best cars worked in the
clothing industry," he said in an interview.
When they had put together $11,000 in savings, the couple decided to buy
a clothing store that was for sale near the one-bedroom apartment where they
lived with Do Won's parents.
The business was to buy wholesale clothes directly from local Korean
manufacturers at very cheap prices and then sell them.
That is how in 1984 they opened a business with the name Fashion 21.
They soon realized they were on the right track, when sales in the first
year hit $700,000.
From then on they opened new stores every six months and changed the
brand to Forever 21.
Today it is an empire valued at $4 billion, with 790 stores in 48
countries.
And the couple's fortune is close to $3 billion, according to the latest
estimates from Forbes magazine.
buy
and sell cheap
According
to the story told by Do Won Chang, when he first arrived in the United States,
he went to a cafe to ask for a job.
Even
though he still couldn't speak English well, he managed to get hired by doing a
shift that started at four in the morning preparing food and washing dishes.
"He
earned the minimum wage, about $3 an hour," said the entrepreneur.
But
since the income was not enough, he found a second job at a gas station to
supplement the salary.
And
at night, a third job, cleaning offices.
After
a while, Do Won went to work as a salesman at a clothing store, where he
gradually learned how to run the business.
Following
the lessons of his boss and when he felt safe, he embarked on a business
venture with his wife Jin Sook Chang.
"Even
now, but especially at that time, there were many opportunities," said the
businessman.
Thus
began a business that at first was aimed at Korean-Americans, but over time it
expanded to all kinds of customers and became an empire that today is part of
the so-called "fast fashion" (in English). ), which implies a very
fast production, at minimum prices and with low quality materials.
John
3:16
Little
is known about the co-founder of the company, Jin Sook Chang, except that when
she arrived in the United States she worked as a hairdresser.
She
keeps such a low profile that very few photos of her exist and she is not
available for interviews.
What
is known is that he currently works in the firm's marketing department and that
they are both deeply religious, going to mass every morning and even printing
the Bible verse John 3:16 on bags in the store.
"God
so loved the world that he gave his only begotten son, so that everyone who
believes in him may not perish but have eternal life."
An
unusual message in the marketing world that usually prefers not to associate
brands with religious creeds.
Despite
being a gigantic company, the Chang family continues to hold positions of power
in the organization. In addition to the co-founders, the couple's two daughters
actively work at the firm.
After
attending elite universities, Linda and Esther went to work full time at the
company.
Linda,
the eldest daughter, is the head of marketing and, according to reports in the
local press, her father's possible successor, while Esther shares several
responsibilities.
Both
started their own business venture: Riley Rose, a beauty products business.
Customers of the Forever
21 store will be able to accumulate a percentage of their purchases to exchange
them at stores such as Gap, Old Navy, Banana Republic, among others that are
part of the AR Holdings group.
This is thanks to the
fact that the chain joined the Line Up Rewards loyalty program.
“It is a benefit that we offer in all our
brands and we have expanded it to Forever 21. Now, those who closely follow
this brand, for each purchase earn 3% of the total, and if they are a Plus
customer earn 5%.” explained Andrea Rojas, Marketing Manager of AR Holdings.
Membership in the program is free, interested customers must go to any of the brand's points of sale and obtain a virtual membership that will be sent to their email.
Zara
Zara
is a Spanish clothing sales company whose main headquarters are in the city of
La Coruña, Galicia. The company was founded in 1975 by Amancio Ortega and
Rosalía Mera. It is the main brand of the Inditex group and the largest
clothing retailer in the world with more than 2,200 stores and a wide presence
on all continents. It is popular
due to its “fast fashion” concept.
Although
it is true that Zara, being Spanish, has cheap prices in that country, with the
whole matter of importation the story changes, and there are countries,
especially in Latin America, where it is considered a prestigious store with
higher prices in relation to to other similar stores like Forever 21 and Charlotte
Ruse. Regardless of this aspect, Zara is always following the trends and going
on the fringes of fashion, so both women and men are willing to give their
money for their merchandise.
History of Zara
"Instant fashion" meant changing Zara's
collections every week instead of every three months.
Amancio Ortega opened the first Zara store in 1975
in the center of La Coruña, (Galicia, Spain). Ortega initially named the store
Zorba after the classic movie Zorba the Greek, but after learning there was a
bar with the same name two streets down, they rearranged the cast letters so
the sign read "Zara."
The first store featured products similar to
high-end and popular fashion products, but at low prices. This was an
unexpected success and Zara began to expand throughout Spain.
During the 1980s, Ortega changed the design,
manufacturing, and distribution process to reduce lead times and react more
quickly to new trends, which he called "instant fashion," a concept
that meant changing Zara's collections every week instead of every three months
(as other retailers usually did), which in turn made the variety of pieces
practically endless and invited consumers to acquire much more in a short
period of time.
Improvements further included the use of
information technology and the use of groups of designers instead of
individuals.
Expansion around the world
In
1988, the company began its international expansion by opening its first store
outside of Spain in Porto, Portugal. In 1989, it entered the United States, and
then France in 1990. During the 1990s, it expanded to Mexico (1992), Greece,
Belgium, and Sweden (1993). In the early 2000s, it opened its first stores in
Japan and Singapore (2002), Russia and Malaysia (2003), China, Morocco,
Estonia, Hungary and Romania (2004), the Philippines, Costa Rica and Indonesia
(2005), South Korea (2008), India (2010), and South Africa and Australia
(2011).
In
September 2010, Zara launched its online boutique. The website started in
Spain, the United Kingdom, Portugal, Italy, Germany and France, and in November
of the same year, it extended its service to five more countries: Austria,
Ireland, the Netherlands, Belgium and Luxembourg. Online stores began operating
in the United States in 2011; Russia and Canada in 2013; Mexico, Romania, and
South Korea in 2014; and India in 2017.
Zara
introduced the use of RFID technology in its stores in 2014. RFID chips are
found in security tags that are removed from clothing when purchased and can be
reused. The chip allows the company to take inventory quickly by detecting
radio signals from RFID tags.
At Tentulogo we are experts in creating and promoting
brands.
When
an item is sold, the warehouse is immediately notified so the item can be
replaced. An item that is not on the shelf can be easily found with an RFID
tag.
In
2015, Zara was ranked 30th on Interbrand's list of the best global brands.
It
should be noted that this type of technology is expensive and very innovative,
since it supplants the old customs of measuring inventory physically. In this way,
a little more is invested in technology, but in the end it is cheaper than
paying authorized employees to physically count the inventory every so often.
It's a win-win.
In
2015, Zara ranked 30th on Interbrand's list of best global brands, and by then
Amancio Ortega, its creator, had become one of the wealthiest men on planet
Earth with a personal fortune of over 70 billion dollars and at that time the
first place on the Forbes list was being debated with Bill Gates.
Descuento
Zara's competitive advantage is its flexibility, speed
and capacity for innovation. Through the formulation of strategies, Zara
expects to acquire a competitive advantage that will give it superiority, that
is, favorable conditions for the company compared to its competitors.
History
It was a very rainy day. I wanted to buy a coat for
the season. I went to a shopping center to see if I could find a discount on a
coat of the type that I like among the windows. I could not see anything that I
liked, after almost an hour observing the showcases I thought I would give up
so I told my friend let's go I think there is nothing that I like when we were
going to look for the exit I see that in a showcase it says 50% discount I
decide to go in and I notice that they had several coats on sale I put on a sign
any of these coats have a 50% discount to tell the truth they did not catch my
attention at first glance but my friend manages to convince me and makes us
look among them very deep down I find the most beautiful and pretty coat I had
ever seen I grab it quickly and go to the cashier to pay for it on the way back
to my house. I check the coat cover and notice that this coat did not have a
discount. They had charged me the normal price and yes, my story was so sad. ro
at least I had a nice coat, expensive but nice.
Vocabulary
discount: the
discounts here are not as good as elsewhere.
price: Pedro
told me that the prices of this store are phenomenal.
weight of the bags: if my friend's shopping bags were lighter it would be
better.
Tags: The
tag for this shirt is missing.
treatment: the treatment that the local employee is giving me is
bad.
coat rack: Carlos can't find the coat rack.
parking: David can't find a place to
park
online: the
page that Daniela recommended to me does not load
returns: they
do not want to give Jeniffer the return of the order that never arrived
Changes: Jose
does not receive a response from the store to make the change of shoes.
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